Shoppers Manuel Orellano, center, with his daughter Marcela, left, and her son Manuel, 6, shop for children's clothing at JCPenney at the Glendale Galleria shopping mall in this file photo.The biggest discounters for Black Friday are:
1. JCPenney - 68 percent
2. Kohl's - 67 percent
3. Stage, (parent company of Goody's) - 64 percent
4. Groupon - 64 percent
5. Belk - 60 percent
Source: WalletHub surveyed 8,000 deals from 30 of the biggest U.S. retailers' Black Friday ad scans and identified the retailers offering the largest advertised discounts. Jewelry is the most discounted category at 73 percent, whereas computers and phones are the least discounted at 31 percent.