BlueCross BlueShield of Tennessee has hired an executive from Wellcare Health Plans in Florida to lead the company's Medicare operations.
Scott Dickler, an accountant and lawyer who previously led product development and management efforts for Medicare plans for more than 1 million Wellcare members, will serve as vice president and general manager of senior products for the Tennessee BlueCross plan.
Dickler will be the primary management leader focused on leading the Medicare Advantage, Medicare Prescription Drug and Medicare Supplemental products.
"We decided to create this new position with the intent of attracting an accomplished proven leader in this market segment and Scott certainly meets our criteria," said Henry Smith, senior vice president of operations and chief marketing officer for the Chattanooga-based BlueCross. "Scott joins BlueCross with extensive understanding of the 65 plus market and is dedicated to meeting this demographics' unique health needs with affordable coverage options."
Dickler previously worked at Independence Blue Cross, where he led marketing, sales and product development objectives for their Medicare Advantage, Medicare Prescription Drug and Medicare Supplement products.