Pruett's evolves into full-service market

Pruett's evolves into full-service market

January 6th, 2014 by Emily Crisman in Local Regional News

Customers at Pruett's Signal Mountain Market should expect to see a wave of changes at the store in the next six months, said Justin Davis, store manager since January 2013.

"Our goal is to make it a full-service community market," he said. "We just feel like there's a real void up here on the mountain."

Davis said no additions are planned for the building.

"We're just going to kind of reallocate the space," he said.

Cosmetic changes will include tearing up old tile and painting, as well as updating the store's cases and fixtures, said Davis.

Pruett's is placing more of a focus on prepared foods and will be adding a seating area in January, he said.

All prepared foods are made from scratch in-house under the direction of chef Elia Gouvitsa, who previously ran the deli at Greenlife Grocery and Whole Foods before joining the Pruett's team this summer, said Davis.

Pruett's recently introduced grab-and-go wraps and hot panini sandwiches. The store currently offers two soups, with plans to expand to six offerings in the spring, when Pruett's will also add a full hot bar and salad bar.

"The seating will be a game-changer," said Davis. "It will start to build that community feel. This complex has always had a huge lunch business."

He said Pruett's is also becoming known for its breakfast. The store sells around 70 biscuits a day, he said.

"Their breakfast sandwiches are the best in Chattanooga," said Jamie Rehm, who recently took over the store's floral department. "I didn't know until I started coming in at 7 a.m. to do the flowers."

The store already features a growler station for customers to take craft beer home, but Davis said he plans to get an on-site consumption permit soon so customers will have the option to have a pint in the store.