Simple is, unsurprisingly, simple. Creating simple is, surprisingly, not simple.
The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar.
But it took Nashville-based firm GS&F nine months — and $46,000 — to develop and create the "visual identity system," as it's called by firm managing director Gregg Boling.
Read more from our news partners at The Tennessean.