'Simple' TN logo was 9 months in making, firm says

'Simple' TN logo was 9 months in making, firm says

May 27th, 2015 by The Tennessean in Local Regional News

The $46,000 Tennessee logo.

The $46,000 Tennessee logo.

Photo by Contributed Photo /Times Free Press.

Simple is, unsurprisingly, simple. Creating simple is, surprisingly, not simple.

The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar.

But it took Nashville-based firm¬†GS&F¬†nine months — and $46,000 — to develop and create the "visual identity system," as it's called by firm managing director Gregg Boling.

Read more from our news partners at The Tennessean.


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