Local VW wins Super Bowl

Local VW wins Super Bowl

February 8th, 2011 in Opinion Free Press

Who were the big winners on Super Bowl Sunday?

We all know the Green Bay Packers topped the Pittsburgh Steelers by a score of 31-25.

But many local viewers may understandably believe the long-term big winners will be Chattanoogans.

That's because more than 100 million Super Bowl TV viewers saw an imaginative advertisement promoting the Volkswagen Passat model -- which thousands of Chattanooga VW employees soon will be rolling off local production lines.

The commercials cost a hefty $3 million for 30 seconds. But with the eyes of so many people glued to their TV screens, the effective ad designed to sell Chattanooga-made Passats could pour millions of dollars into this area!

The Super Bowl is over. But Chattanooga VW production and worldwide sales are still ahead. We are confident that Chattanooga Volkswagens will be "high scorers," winning for our whole community.