Gee McGhee made the three-quarter-court heave at halftime that ended up No. 1 on ESPN SportsCenter's top 10 plays of the day Thursday night.
A crew of University of Tennessee at Chattanooga employees worked the technical side so ESPN had a chance to televise the video.
"There's a protocol for sending them stuff that we have," said director of creative services Owen Seaton. "It's basically an FTP server that you log into and send them the play and describe it. Then I followed with an email to a producer from SportsCenter."
MocsVision employees Leah Gill and Andy Page edited the video, uploaded it to ESPN, added it to UTC's Facebook and started the social media movement.
Then assistant sports information director Jim Horten pushed the video on Twitter and Facebook and communicated with ESPN.
"The fans were able to share it on Twitter and Facebook, and it just kept growing and growing," Horten said. "After the game, ESPN said they'd use it. To see that it was No. 1 was amazing.
"If there's one person on the team who would really appreciate being a SportsCenter top play, it would be Gee."