KNOXVILLE — With the countdown clock dwindling toward Tennessee's official apparel provider switch from Adidas to Nike, it's been full steam ahead into today's launch for the athletic department's marketing department.
The latest in a series of tease videos, which was released Tuesday, was the most revealing yet as Tennessee aimed to build as much anticipation as possible for today.
The 51-second YouTube clip includes athletes from multiple men's and women's sports — most notably running back Jalen Hurd, men's basketball players Kevin Punter and Devon Baulkman and women's basketball stars Bashaara Graves and Alexa Middleton — seeing and showing off their new uniforms for the first time.
In the video, the jersey that's revealed the least is the white football jersey, with an orange collar and the words "My All" on the inside of the collar, Hurd holds up at the end.
Monday night, multiple members of Tennessee's football coaching staff posted a photo of head coach Butch Jones sitting on a throne of Nike shoe boxes in a spoof of "Game of Thrones," the popular HBO show.
Today at noon, Tennessee will unveil its new Nike uniforms for all of its men's and women's team in a runway-style show that will be live-streamed on UTsports.com and hosted by former Volunteers defensive back Charles Davis and the SEC Network's Maria Taylor.
Contact Patrick Brown at firstname.lastname@example.org.