School’s out for summer, and the heat has Chattanooga-area children looking for a cool treat to help fight the muggy temperatures.
Enter the ubiquitous ice cream truck, purveyor of fantasy flavors and edible tie-ins to characters like Batman, Iron Man, SpongeBob SquarePants and even the Teenage Mutant Ninja Turtles.
From the Choco Taco to the red, white and blue Bomb Pop, children’s imaginations can work together with their taste buds to turn hot afternoons into inexpensive fun, according to Chris Long, vice president for the International Association of Ice Cream distributors and vendors.
“Ice cream trucks are like baseball and apple pie,” Mr. Long said. “When people are at home, when they’re doing the block parties, when they have the barbecue grill out, that’s the ice cream truck’s time.”