What sovereign debt crisis? Lamborghini's racy Gallardo, Maserati's concept SUV and the new hardtop Ferrari 458 Spider on display at the Frankfurt Auto Show immediately dispel any gloom emanating from the European Central Bank tower across town where bankers are trying to salvage Europe's single currency.
The super luxury automakers coming out in force - pledging higher sales and offering ever sexier models despite growing economic uncertainty.
Maserati showed off its new sport luxury SUV Kubang, which it plans to start building in 2013, completing a range that currently includes the GranTurismo four-door sedan and the QuattroPorte two-door coupe. Maserati has also announced plans to add a small sedan to the lineup.
Maserati CEO Harald Wester's goal is to produce 20,000 of the SUVs a year in an ambitious bid to boost Maserati's worldwide sales to 40,000 by 2014, from 6,400 in 2010.
The SUV will be built at the Jefferson North assembly Plant in Michigan, where Chrysler makes the Jeep Grand Cherokee and Dodge Durango, and will use components from Jeep and engines made by Ferrari. An earlier concept of the Kubang in 2003 was never built.
"This is something without the Chrysler cooperation would have been extremely difficult to be realized, not technically, but in terms of a sustainable, viable business case," Wester told The Associated Press on Wednesday.
Although the Kubang is a departure from Maserati's traditional product line, Wester insisted it will be "a real Maserati," with all the major components specific to the brand and a design consistent with the rest of the model range. "I hope the SUV will be the kind of product that will surprise our internal projections," Wester said. "My personal dream is to go to Geneva in 2015 and review 2014 with total Maserati sales worldwide of 40,000."
The fact remains: the luxury sector was even harder hit than the mass production models in the 2008 crisis, meaning their prospects for success are even harder to predict in the current volatile climate.
"They seem to be kind of quietly ignoring it," IHS Automotive analyst Ian Fletcher said of austerity measures blooming across Europe.
Ferrari unveiled a new 458 Spider with a fully retractable aluminum hardtop, which it boasts is a world first for a similar sports car. The hardtop is not only lighter than a traditional folding soft-top, it also takes up less space, creating more room for luggage behind the two seats.
Ferrari is seeking to boost sales with new products in a bid to remain the world's most profitable automaker by operating margin.
Bugatti presented a piece of automotive art, a version of its Veyran Grand Sport clad in porcelain produced by the Koenigliche Porcelain Company in Berlin. And Porsche launched a new 911, made slightly longer to leave room for a hybrid powertrain in future versions.
Super sports car maker Lamborghini announced at Frankfurt that it will build two limited edition models - a street racing version of the Gallardo and a super lightweight demo model Sesto Elemento.
The Gallardo LP570-4 Super Trofeo Stradale has three times the downward force of the standard Gallardo and a higher power-to-weight ratio for superior handling. Just 150 will be made.
BY COLLEEN BARRY
AP BUSINESS WRITER