VW SALESVolkswagen and Audi brands in the U.S. through May:Audi – 52,000Volkswagen – 170,000Source: Volkswagen Group of America
Considered a dream just a few years ago, Volkswagen’s goal of selling 1 million vehicles in the U.S. by 2018 now seems possible to industry experts.
“It looks better now than when they first talked about it,” said Jesse Toprak of TrueCar.com. “They have the resources and know-how and the right people to pull it off.”
Top executives of VW’s Chattanooga plant are keeping the goal before employees.
At a recent “all-team meeting,” Chattanooga workers viewed a short video that played up what’s known as Mach 18 — VW’s ambitious target of 1 million sales by 2018. That would be nearly triple sales numbers of just three years ago in the U.S.