On the comeback trail ... Report says Volkswagen may lose $1 billion in U.S. in 2014; SUV to help

photo The Volkswagen assembly plant in Chattanooga has been chosen to build a new SUV.

While Volkswagen's Chattanooga plant grapples with labor issues, a new report says the German automaker's U.S. operations may lose about $1 billion this year.

Production of a midsize sport utility vehicle in Chattanooga should help the automaker in the future, though it's a few years away and is only one part of the carmaker's comeback bid, the report by Bernstein Research analyst Max Warburton says.

The report calls on the automaker to abandon its goal to sell 800,000 VW brand units by 2018, hire more dedicated U.S. management to better understand the American market, improve its product range and develop a consistant marketing message.

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