The bros are still in danger, so Chattanooga’s Humanaut and Fancy Rhino are back at it with a new video

courtesy of Organic Valley. Cutline: "A scene, shot at Sunset Rock, from the video advertisement that Humanaut and Fancy Rhino, based in Chattanooga, created for Organic Valley's Organic Fuel product. The online advertisement, which gained national attention, released last week." courtesy of Organic Valley. Cutline: "A scene, shot at Sunset Rock, from the video advertisement that Humanaut and Fancy Rhino, based in Chattanooga, created for Organic Valley's Organic Fuel product. The online advertisement, which gained national attention, released last week."

By Alex Green August 22, 2015 3 min read

Find out more

* Organic Valley web site, www.organicvalley.com, and the Save the Bros movement, visit www.savethebros.com. * Humanaut and Fancyrhino web sites are www.humanaut.is and fancyrhino.com

Apparently the brawny, bellicose bros are still hung up on protein and post-workout products packed with five-syllable ingredients that present serious harm to the human body – even the ridiculously fit ones barely hiding beneath too-tiny pink tank-tops and American flag Chubbies shorts.

This is the follow-up message that Chattanooga’s Humanaut and Fancy Rhino firms throw out in the recently-released video successor to the earlier “Save the Bros” fake public service announcement that hit the Internet and turned heads earlier this year.

That video, a marketing tool for Organic Valley and its Organic Fuel milk protein shakes, purported that the country’s weight-lifting, self-adoring gym lunks were fueling up with toxic protein shakes, and offered instead a better, healthier alternative.

This time around, Organic Valley is back with a message that the good work of proselytizing the bros isn’t finished.