WorkHound fundraising round raises $1.5 million of seed capital for expansion

Max Farrell with the company Workhound gives a business pitch at the Dynamo Demo Day event at the Tivoli Theater on Tuesday, Oct. 4, 2016, in Chattanooga, Tenn. 10 logistics startup companies which took part in a 12-week startup accelerator program pitched their plans at the event.

Three years after expanding its business to Chattanooga to capitalize on the trucking and logistics industry, WorkHound has raised its first seed capital - a $1.5 million fundraising round from institutions across the country designed to help the growing company expands its staff and services.

Founded in 2015 in Des Moines, Iowa, WorkHound provides a real-time feedback platform for front-line workers and has focused on industries such as trucking, warehousing and hospitality where workers don't sit at desks. As the labor market has tightened and more workers do their tasks remotely, the demand for worker feedback to help retain employees has grown and WorkHound has grown to a dual-office company with anchors in Chattanooga and Des Moines.

Max Farrell, a co-founder and CEO of the company, said Monday the extra capital will, in large part, be used to add to the company's technology team headcount and support its growth into the logistics space and additional industries.