A Chattanooga couple have turned their passion for motorcycle riding into a retail venture to cater to the apparel, helmet and other accessory needs of their fellow cruiser riders.
Julie and Greg Manning became one of 20 licensed retailers under the Renegade Classics brand and their newly opened store will begin a 3-day grand opening sale Thursday at their new 1,800-square-foot outlet in Brainerd Village. The store at 5888 Brainerd Road offers a variety of helmets, boots, gloves, jackets and patches with featured brands such as Renegade Classics, Liberty Wear and Brackney Leather which aren’t available anywhere else in the Chattanooga market.
“We knew our fellow bikers wanted more options here in Chattanooga, so we when we discovered this business opportunity, we jumped in with both feet,” said Julie Manning, who quit her corporate job to pursue the new retail store.
Before opening the store, Greg Manning had his own business, White Oak Embroidery, where he embroidered patches and made custom embroidered hats, shirts, monograms and logos.
“Merging the embroidery business into a Renegade store was an easy decision,” he said. “You can get your vest, patches, and sewing all in the same place.”