Nissan rolls out new electric crossover, aims to boost image

Nissan Motor Co.'s new electric crossover Ariya is displayed at Nissan Pavilion in Yokohama near Tokyo Tuesday, July 14, 2020. The Ariya is the Japanese automaker's first major all-new model since getting embroiled in the scandal surrounding former Chairman Carlos Ghosn. The vehicle, set to go on sale in Japan by the middle of next year, and in Europe, North America and China by the end of 2021, costs about 5 million yen ($46,000).(AP Photo/Koji Sasahara)

TOKYO (AP) - Nissan unveiled an electric crossover vehicle Wednesday, the Japanese automaker's first major all-new model since getting embroiled in the scandal surrounding its former chairman, Carlos Ghosn.

At its global premiere in Yokohama, Japan, the new vehicle, "Ariya" was billed as "a new chapter for Nissan." The event was held online because of the coronavirus pandemic.

"I can tell you this is a no-compromise car," Nissan Chief Executive Makoto Uchida said, stressing the Ariya symbolizes the company turning a new leaf in its business, culture and products.

"You have to drive it to feel it," said Uchida.

The Ariya is set to go on sale in Japan by the middle of next year, and in Europe, North America and China by the end of 2021.

It will cost about 5 million yen ($46,000) and will be competing against the Tesla Model Y, which now sells for between $43,690 and $53,690 in the U.S.,