Consumers are evolving to become more mindful of what they buy.
Since 2014, sustainable product sales have increased by nearly 20%, according to a global Nielsen report. A third of consumers say they're willing to pay 25% more for such products - while Gen Zers say they'll pay 50-100% more - according to a 2019 Computer Generated Solutions survey.
The purpose-driven shopper seems to be inspired by several events, from the minimalist movement to concerns over climate change and environmental degradation - and even in response to the pandemic. In a 2020 global survey by management consultancy firm Accenture, 60% of respondents reported having made more ethical purchases since the start of the pandemic.
As the trend gains momentum, there are now more ways than ever to be a conscientious consumer. Here are a few tips.