Absolute Sports allocates multi-million dollar war-chest for M&A, wants to grow U.S. presence

Led by its flagship brand Sportskeeda.com, Absolute Sports - one of the world's leading tech-led sports and gaming media companies, is looking to bolster its presence in the U.S. via an aggressive M&A strategy. The company set up its subsidiary, Sportskeeda Inc. in the U.S. in May this year and is now looking to expand its market share in the region by exploring a series of M&A transactions with small-medium sports media and content brands.

Sportskeeda.com has recorded phenomenal growth in terms of monthly average users over the last three years, boasting 100 Million Monthly Average Users (MAUs) across platforms with majority revenue contribution from the U.S.

Sportskeeda.com was ranked the #10 sports website in Mar'22 in the U.S. (Comscore Rankings). It already holds the #1 position in Pro Wrestling (WWE) globally and is seeing exponential growth across NFL, NBA, MLB and other international sports.

According to Anirudh Kumar, Chief Strategy Officer - Absolute Sports, "We have witnessed phenomenal success with our U.S. portfolio in recent years and have a goal of becoming one of the leading tech-led sports media groups in the U.S. We are passionately working to achieve this goal and a critical part of our strategy is to invest in other sports media publishers who engage fan bases via multiple formats, to add to the Absolute Sports family. We believe our in-house tech and content distribution capabilities, focused on rapid scaling and superior monetization, will aid in building our partners' brands independently and together create a dominant force in the sports media space."

Absolute Sports also recently announced its foray into the growing U.S. sports betting space and has entered into a strategic partnership with market leader Spotlight Sports Group, which caters to U.S. betting market leaders like FanDuel, Paddy Power, Pickwise and more.