For most of his life, 38-year-old Brock Olsen says people have told him that he has a keen understanding of human relationships.
Nowadays, some are paying Olsen several thousand dollars a month to help them navigate the ins and outs of modern dating. Olsen, who calls himself a professional dating coach, combines social media savvy with self-reflection strategies and real-time advice to help singles who are struggling with making connections.
Formerly a landscaping company owner, Olsen says he began his new career in 2016 after a divorce left him looking for a way to restart his own social life. (He has since remarried.) He has a small group of clients — 18 at the moment — who pay him to monitor and improve their dating lives. Although most of his clients are in Chattanooga, he has customers worldwide.
“The majority of people who reach out to me have tried and tried and are not getting the result they want,” Olsen says. “They feel that they have a lot to offer, which compounds the frustration. When you think you have a lot to offer and nobody seems to want it, it’s either a product issue or a marketing issue. Most of the time, it’s a marketing issue.”