Changes on air at WGOW-FM 102.3 mornings

Changes on air at WGOW-FM 102.3 mornings

March 16th, 2017 by Barry Courter in Breaking News

WGOW-FM-102.3 is shaking up its morning lineup.

Beginning Monday March 20, Jeff Styles, Jim Reynolds and Bill Lockhart will host "The Morning Show" from 6-9 a.m., and Brad Giese, the newest member of the staff, will host "Fred the Show."

"The Morning Show" has aired from 6-9 a.m. for the past 25 years, while Styles has hosted "Fred the Show" for the last 20 years. He said on the air Thursday morning, "This makes perfect sense," and that he would be working less hours for the same money.

"I'm cool with that."

Lockhart, who is the interim program director while Kevin West is overseas in the military, says the changes will "allow a sharper focus on content for the ["The Morning Show]."

"Morning Drive is the most important daypart on any radio station, including ours. Our goal in expanding to 4 hours is to make this the best radio morning show in the Southeast".

The 9-10 a.m. slot was previously filled with "The Nth Degree" with hosts Reynolds and Jerry Harvey, who recently left to be part of the "Southern Momma" comedy tour.

Styles says going from three shows to two makes sense for the station.

"The split air shift simply does not make sense ....content-wise or from a logistical standpoint. I am happy to assume the role of Fred Emeritus as a conversational contributor, guest provider, or resource," said Styles. "This makes too much sense and I know Brad will do a great job flying the Fred Flag in years to come."