AT&T Field will have a bigger and better video board for the 2017 season.
The Chattanooga Lookouts announced today that a new board nearly 35-feet wide and 17-feet high will accompany the Southern League franchise's upcoming 70-game home schedule. It will replace a video board that measured just 16-feet wide by 12-feet high.
"We are thrilled to be able to make this investment in Chattanooga," Lookouts managing owner Jason Freier said in a release. "The Lookouts are always striving to improve the fan experience at AT&T Field. This new video board, with its larger size, higher resolution and superior capabilities, will bring fans even closer to the game action and enhance our fun on-field promotions."
The new board will be manufactured by Daktronics, which will handle the installation as well. Daktronics provides the primary video board for 21 of 30 Major League Baseball teams and has boards in 25 NFL and 22 NBA venues.
According to Lookouts officials, the new board will be 150-percent more densely pixelated as the previous board and can show one large image or multiple zones of content simultaneously, including live video, statistics, graphics, and sponsorship messages.
For more information, see Friday's Times Free Press.
A previous version of this story stated the older video board was 16-feet high and 12-feet wide, this has been corrected.