New cookie outlet comes to North Shore

New cookie outlet comes to North Shore

October 4th, 2018 by Dave Flessner in Business Around the Region

A Chattanooga family hopes to soon satisfy Chattanoogans' sweet tooth cravings for cookie dough with a new snack shop on the North Shore.

Matt and Stephanie Mihoci, who live in North Chattanooga, are teaming up with Stephanie's sister, Shelby Garren, to bring a local franchise of the popular NoBaked Cookie Dough eatery to the Frazier Place on Frazier Avenue by December. The local franchise will be the second for the Nashville-based NoBaked Cookie eatery, which first opened last year offering the trendy dessert in a variety of cookie dough flavors.

"We are extremely excited to bring a unique dessert option to Chattanooga," Stephanie Mihoci said Thursday. "Aside from the cookie dough being absolutely delicious, we were interested in NoBaked because the brand was created in Nashville. It is important to us that we invest in concepts that we believe in and can expand into our home town."

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Watch video of NoBaked founder Megan Beaven

https://youtu.be/dE59sFTD51U

This image from video shows NoBaked Cookie Dough founder Megan Beaven (now Megan Feeman) speaking during a 2018 TEDx Talk.

This image from video shows NoBaked Cookie Dough...

Photo by Courtesy of YouTube.com

Nobaked Cookie Dough offers a variety of egg-less cookie dough flavors, therefore eliminating the chance of any food contamination. The store will offer a variety of flavors, including Brownie Batter Chip, Confetti Sugar, Smores, Cookies & Cream, Peanut Butter, Red Velvet, Snickerdoodle, Cookie Monster, Chocolate Chip, and Vegan Confetti Sugar sold with a variety of toppings.

NoBaked Cookies also features seasonal flavors such as pumpkin spice and recently added two gluten free options, Chocolate chip and confetti. The chain also has added dough for dogs and will also sell cookie dough for those who wish to bake the dough into cookies at home.

Customers can buy the cookie dough by the scoop, in a waffle cone, as a Sundae or in a milk shake or float. Toppings are also sold to accompany the dough along with coffee and other drinks.

The store will be open seven days a week from noon to 10 p.m. weekdays and from noon to 11 p.m. on Friday and Saturdays. Shelby Garren will help with the daily management of the new eatery, which is expected to employ five workers.

Work has begun to prepare the new franchised snack shop, which is located in a 1,600-square-foot suite that previously housed Papercut Interactive, which recently relocated to larger facilities. The new eatery will include both indoor and outdoor seating on a balcony backing up to Coolidge Park.

"We hope to create a space that is very Chattanooga centric," Mihoci said. "We want to be part of the whole vibe along Frazier Avenue."

Founded in early 2017 by Belmont alumna Megan Beaven (now Megan Feeman), No Baked was the first company in Nashville to sell the popular dessert and the idea has quickly expanded to three company-owned locations and is now adding franchise locations, including one which opens next week in Lexington, Kentucky.

Contact Dave Flessner at dflessner@timesfreepress.com or at 757-6340