Chattanooga Now Southern Sqweeze to bring fresh juice, cleanses to Riverview

Chattanooga Now Southern Sqweeze to bring fresh juice, cleanses to Riverview

April 1st, 2014 by Kelsie Bowman in Chattnow Dining

Southern Sqweeze will bring fresh, organic juice to the Riverview neighborhood by mid-April, according to shop owner Kelsey Vasileff.

The storefront, tucked away behind Farmer's Daughter on Hixson Pike, will feature fresh juice, salads, energy bars and other healthy treats made by Vasileff, who is also a yoga instructor at local studios like Hot Yoga Plus and Yoga Landing.

"I have always juiced off and on, ever since I was little," she said. "It wasn't really my intention to open up a juice bar. I always had the intention to do something that would go hand in hand with teaching yoga ... and bettering yourself, and it just kind of fell into place."

Vasileff utilizes a cold-press juicing method, which is largely preferred by juice-lovers over centrifugal and masticating juicers, she said. The process doesn't use any heat, hence the name, which allows the juice to keep more of the nutrients of the produce.

During the juicing process, Vasileff first grinds the produce to an applesauce-like consistency before placing it in special cloths. Those cloths are then pressed, with 2,500 pounds of hydraulic pressure, to squeeze the maximum amount of juice out to drink, she explained.

"You gain so much more juice [with the cold-press system] and you get more nutrients as well," Vasileff said.

She plans to guide customers through juice cleanses - a trendy way to jumpstart a weight loss regimen or to just "clean out" the body for spring, she said.

"We suggest having an intention behind wanting to do one because it's really challenging mentally to do a cleanse," Vasileff said.

Her long-term plans for the shop involve offering different levels of cleanses, such as beginner, intermediate and advanced.

She also hopes to incorporate smoothies and essential-oil shots into the offerings.

"It's something that I love, something that I believe in that can really help people," she said.

To find out more, visit the business's Facebook page. The shop is at 1210 Tremont St.