EDGE Hoff & Pepper sauce heats up at the INCubator

EDGE Hoff & Pepper sauce heats up at the INCubator

September 1st, 2018 by Chattanooga Area Chamber of Commerce in EDGE

Hoff & Pepper / Contributed photography

Photo by Contributed Photo /Times Free Press.

Who knew Chattanooga had celebrity sauces? Hoff & Pepper is a startup making the world spicier from its headquarters in the INCubator at the Hamilton County Business Development Center, managed by the Chattanooga Chamber of Commerce.

Described as a composition that enhances and adds complexity to a dish rather than devouring all in its path, Hoff & Pepper's sauces are hitting all the right spice notes – and the hottest glamour Instagram accounts.

Model and social media guru Chrissy Teigen shared Hoff & Pepper hot sauce with her 19 million Instagram followers last month and declared it one of "the 10 best hot sauces of all time." Co-founder Aaron Hoffman's obsession for crafting hot sauce began in 2013, when he and his wife, Michelle "Pepper" Hoffman, bottled some handmade batches.

"As a devoted cook, I live for flavor," Aaron Hoffman says. "One of the first things I discovered was that fresh chilis and spices create a magical concoction of flavor that complements almost any dish imaginable.

"So, I worked to hone the most balanced combination of all natural ingredients with an emphasis on flavor instead of heat in order to achieve the perfect everyday hot sauce."