San Francisco-based Trov has launched its on-demand insurance mobile app in Tennessee, which allows residents to protect — and unprotect — personal items at any time with a swipe of their finger.
The insurance technology company states it provides the ease of Spotify and the swiping of Tinder but for insurance.
"Users can add items to their inventory and when they need to protect an item, they simply select that item and swipe right to protect it," the company says in a statement. "Protection begins immediately and is in effect down to the second."
When users no longer need the coverage they can just swipe left to end it. Trov touts itself as better than more rigid programs, like extended warranties or AppleCare, because the company says it covers lost items, too. Common items users protect include musical instruments, cameras, phones, laptops and more.
Users can insure things for less than a dollar a day, and Trov's website states it provides coverage against accidental damage, loss, theft and mechanical breakdown.
Trov is currently launched in 13 states, including Tennessee, Alabama, Georgia, Arkansas, Hawaii, Iowa, Arizona, California and Michigan. The company says it plans to roll out the on-demand insurance app to all 50 states eventually.
The insurance company doesn't just provide single-item insurance. Trov also offers business, mobility and renter's insurance.