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From the vantage point of this photograph facing south on Market Street from Sixth Street, such landmarks at the old Martin Theater and the Hotel Patten (now the Patten Towers Apartments) are visible. / Photo via EPB courtesy of chattanoogahistory.com.

On a summer night in 1964, Market Street in downtown Chattanooga was a canyon of streetlights and neon.

From the vantage point of this photograph facing south on Market Street from Sixth Street, such landmarks at the old Martin Theater and the Hotel Patten (now the Patten Towers Apartments) are visible.

Also visible in the photo are Penney's department store, Zale's jewelers, Haverty's Furniture and the Planter's Peanuts store, among other establishments.

This photograph is part of a collection of mid-century EPB images found at ChattanoogaHistory.com, a website devoted to digitizing and preserving vintage photographs of the city. The website is curated by history enthusiast Sam Hall.

In the 1960s, downtown Chattanooga was a bustling shopping destination. If you could hop a time machine back to 1964, you could find some real bargains. In 1964, women's sleeveless dresses at J.C. Penney Co. were $12.95. Meanwhile, a men's seersucker suit that summer went for $25 at the department store, and little girls' dresses sold for $4-$8.

This was also the year Penney's began construction on a new 110,000-square-foot store at Eastgate Center, and there was also a location in Highland Plaza.

(READ MORE: Remember When, Chattanooga? Recognize these UTC cheerleaders of 1975?)

At Haverty's Furniture in 1964, customers could take advantage of a close-out sale that offered items "peeled, pared down and drastically slashed." A five-piece dinette set was $36, an Italian style sofa was $109 and a walnut dresser was $99, according to newspaper ads of the day.

Popular movies in 1964 that might have played the Martin theater included Clint Eastwood in "A Fistfull of Dollars," the Beatles in "A Hard Day's Night" and the James Bond film, "Goldfinger."

The Planter's Peanuts store was famous in this era for having a man in the peanut suit who paced the sidewalk and greeted pedestrians.

(READ MORE: Remember When, Chattanooga? Tall boats passed under the Market Street Bridge)

The Hotel Patten, meanwhile, visible in the background of this photo, was built in 1908 and was billed as Chattanooga's first "skyscraper." Three presidents are said to have stayed at the Hotel Patten before they were elected, William Howard Taft (1911), Warren G. Harding (1920) and John F. Kennedy (1953).

If you have photo negatives, glass plate negatives, or original non-digital prints taken in the Chattanooga area, contact Sam Hall for information on how they may qualify to be digitized and preserved at no charge. Or write to the Chattanooga Times Free Press c/o Mark Kennedy at 400 E. 11th Street, Chattanooga, Tenn., and please include a phone number.

Follow the "Remember When, Chattanooga?" public group on Facebook.

Remember When is published on Saturdays. Contact Mark Kennedy at mkennedy@timesfreepress.com.

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