COVID-19 pandemic could change landscape of minor league sports

Staff photo / A fan walks past food vendors at the Chattanooga Lookouts' home opener against the Jackson Generals on April 12, 2016, at AT&T Field.
Staff photo / A fan walks past food vendors at the Chattanooga Lookouts' home opener against the Jackson Generals on April 12, 2016, at AT&T Field.

As teams in North America's top tier of professional baseball, basketball, football, hockey and soccer try to play again in a pandemic, minor league sports face a more treacherous climb to return.

While the NBA, NFL or Major League Baseball could run on television revenue, it's virtually impossible for many minor leagues to survive with empty stadiums. The possibility of no games in 2020 could put some teams in jeopardy and change the landscape for attendance-driven sports in the short- and long-term future.

"There's no future for minor league sports with empty stadiums. There's zero," said Gary Green, who owns Triple-A and Double-A baseball teams and an expansion franchise in the United Soccer League that plays in suburban Omaha, Nebraska. "If some of the teams don't have deep-pocketed ownership groups or owners, I don't know how they're going to pay their bills."

It is by far the most pressing question facing Minor League Baseball, the American Hockey League, ECHL, USL and others. The minors are deeply baked into the North American sports landscape as talent developers for the majors, as well as cheap, family-friendly entertainment in towns big and small. Experts are divided on how they will survive and how soon they can bounce back.

MLB commissioner Rob Manfred estimated a 40% loss of revenue if baseball is played with no fans, and Herrick Feinstein sports law group co-chair Irwin Kishner estimated it is probably twice that for minor league sports. As it is, Green doesn't expect minor league baseball this year, while both the ECHL and the AHL canceled the rest of their hockey seasons.

Plans for 2020-21 include the grim possibility of empty or nearly empty arenas.

"There's a million questions that need to be answered," minor league hockey player Nathan Paetsch said. "What's next season going to look like? What's the possibility of it starting? Is there going to be fans or no fans? Is it going to be the same length of the season?"

Smith College economics professor Andrew Zimbalist agreed with Green that ownership will affect which teams survive. He also pointed to the ill-fated second attempt by the XFL to exist as a pro football league second only to the NFL as a cautionary tale.

"Some of the younger leagues that are out there I think are really, really fragile," Zimbalist said. "I suspect that we're going to see a lot of organizations and some leagues going out of business."

photo AP file photo by Mike Moore / Parkview Field, the home of the Class A Fort Wayne (Ind.) TinCaps sits empty on April 8 despite blue skies, with the coronavirus pandemic putting minor league baseball on hold for now.

There were already 40 minor league teams scheduled for contraction before the pandemic under an MLB restructuring plan.

Beyond those teams, Syracuse University sports analytics professor Rodney Paul is worried about the status of others as the crisis goes on. He said there could be a redistribution of teams in multiple sports around the United States and Canada - and perhaps smaller leagues.

"Maybe it's the same number of teams, but it's in different cities based upon how things have changed over time," Paul said. "Some of those areas that can't afford that level of team because of either population change or income change in the area or something like that changes to a different area. But my guess gets to be that the longer this goes out, the fewer of those minor league teams in total we'll have."

That worries Professional Hockey Players Association executive director Larry Landon because jobs will be lost if teams fold, and players such as Cameron Gaunce might be left trying to make ends meet.

"I think you'd be naive if guys weren't worried about it," Gaunce said. "I'll make sure that I plan far enough in advance and I'll have a contingency plan in place, whether that's getting something to supplement my income or whether that is playing in a league that is going."

Pro leagues elsewhere could be operating, providing baseball, hockey and soccer players short of the elite level other opportunities. Foreign prospects could stay home longer to play.

Or North American minor leagues could discover different ways to make money. Kishner suggested mascot, coach or player appearances or selling ad space outside stadiums or arenas, and Paul pointed to gambling or daily fantasy game possibilities as potential sources of revenue.

AHL Rochester Americans general manager Randy Sexton said he thinks minor league hockey teams can get going as long as 1,000 to 2,000 people are allowed in buildings. It might not be a full season, either.

"I think it may force us to be more creative," AHL president and CEO David Andrews said. "I think we need to be really flexible as we look ahead as to what the league might look like and be open to whatever we need to be open to to do the best we can."

Green has already thought ahead to what "socially distanced" crowds might look like and hopes treatments and a coronavirus vaccine gets things back to normal eventually. But the end of the pandemic may not be enough to pack minor league arenas and stadiums if Zimbalist is correct about the situation and economic downturn changing people's behaviors.

"It's just going to take several years to get through it all, in my view, and while that adjustment or recuperation is happening, it means that there's going to be higher rates of unemployment, lower rates of income and people are going to be more careful about how they spend their free income, their leisure income," Zimbalist said. "So I don't expect the leagues to really start flourishing again for several years."

Paul, whose parents have season tickets for the Single-A baseball Daytona Tortugas, is more bullish on minor league sports in the near future because of their affordability and value to communities.

"Those types of entertainment experiences, we're still craving those type of things," he said. "Hopefully this doesn't destroy that for the super long term or forever."

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