What began less than a month ago as an idea to inspire fellow McCallie students and add some extra spice to the days leading up to the football team’s rivalry game with Baylor has exploded through social media and become an Internet sensation.
A group of McCallie School students took their idea of creating a hype video to school administrators and within a two week span, Jason Cha (McCallie Class of 2010) and UT-Chattanooga student Wil Pope had written most of the lyrics and school videographer Brandan Roberts had shot and produced the four-plus minute video.
It was released on the school’s website and to students on Wednesday and by Thursday the video had been posted to the ESPN.com link as well as The Sporting News, USA Today and Bleacher Report. As of Friday afternoon the video had long-since gone viral, and was at more than 330,000 web views and counting.
San Francisco 49ers running back Reggie Bush is among the celebrities to have watched and retweeted the video as of Friday afternoon.
“The kids approached us with the idea and we just tried to help them from there,” Roberts said. “We wanted to feature as much of Chattanooga as we could so we shot at (Lookout Mountain’s) Sunset rock and the (Walnut Street) walking bridge.”