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Boo Carter becomes first Chattanooga high school athlete to profit from name, image, likeness deal

Staff file photo by Robin Rudd / Boo Carter, who is now enrolled at Brainerd High School, became the Chattanooga area's first student-athlete to sign a name, image, likeness contract on Wednesday.
Staff file photo by Robin Rudd / Boo Carter, who is now enrolled at Brainerd High School, became the Chattanooga area's first student-athlete to sign a name, image, likeness contract on Wednesday. Staff file photo by Robin Rudd / Boo Carter, who is now enrolled at Brainerd High School, became the Chattanooga area's first student-athlete to sign a name, image, likeness contract on Wednesday.

By Stephen Hargis 4 min read

Boo Carter has become the Chattanooga area’s first high school athlete to sign an endorsement deal to profit from his name, image and likeness.

Carter, who is now enrolled at Brainerd High School, announced his sponsorship deal with SuckerPunch Gourmet Inc. — an Illinois-based pickle company — Wednesday.

“Personally I feel blessed just to have the opportunity to sign an NIL deal,” said Carter, who did not disclose the details of the agreement. “I believe it’s a really big deal for someone like me to have this chance in high school because I’ll be able to learn more about what to do and not to do once I get to college and have bigger NIL offers.

“I’m just excited that Tennessee made it OK for high school guys like myself to have these type opportunities.”

Last week, the Tennessee Secondary School Athletic Association voted unanimously to begin allowing student-athletes to be paid for appearing in advertisements, provided those deals are carried out in a manner that does not suggest the endorsement or sponsorship of the school in which they are enrolled.