‘Chattanooga’ catchy, even in Sweden
I read your article on Chattanooga being a catchy name for businesses abroad, and all I can say is — yes! My wife and I are Chattanooga natives, but we’ve lived in Stockholm, Sweden, for the past seven years.
My Swedish colleagues have said numerous times how cool the name Chattanooga is. In fact, while watching the national song contest, Melodifestivalen (think — Will Ferrell’s “Eurovision”), we heard “Chattanooga” thrown into the middle of the program’s (Swedish) banter. Confused, we googled “Chattanooga Sweden” and discovered that an enterprising Swedish trio named their band Chattanooga solely to enter the 1982 contest, surely hoping the name would put them over the top. Unfortunately they placed 4th.
Check the song out on YouTube — “Hålla hela pressen.” If you don’t like the song, you surely will appreciate the peak ’80s album art.
Case Taintor